These projects have been part of an attempt to get Adidas’ attention on social media. Some efforts were successful on Twitter, paid off by mentions from @adidasofficial. Particularly work on the Adidas NMD.

I am interested in brand messages across social media as well as online store potential, not to mention the custom colorways of the kicks. I enjoy doing this kind of work because it is not client work instead. It is conversational work that exercises visual communication in a way that involves digital media across social networks. More to come… join the conversation